2023 CWC: Setting a New Record for Digital Engagement in Cricket Game
Cricket has taken a giant leap in the digital realm with the ICC Men’s Cricket World Cup 2023. This much-anticipated event has already set a new record for digital engagement, surpassing previous milestones and drawing cricket fans into an unparalleled digital experience. With an incredible 6.64 billion video views registered halfway through the tournament, the 2023 CWC has left a lasting mark on the world of sports and digital media.
The 2023 ICC Men’s Cricket World Cup has outshone all previous ICC events by breaking records. Notably, it has eclipsed the previous record set during the ICC Men’s T20 World Cup 2022. A staggering 6.64 billion video views have been registered, a testament to the global cricketing community’s passion and enthusiasm for this spectacular event.
What sets the 2023 CWC apart is the extensive engagement on Meta channels. Fans are actively participating, with Facebook recording 4 billion video views and Instagram adding 2.5 billion more. This surge in engagement represents a remarkable 127% increase compared to the same time during the ICC Men’s T20 World Cup in 2022.
The 2023 ICC Men’s Cricket World Cup, the biggest of its kind, has placed fans at the center of the action, allowing them to engage with the game in ways previously unimaginable. The numbers speak for themselves, with 6.64 billion video views registered halfway through the tournament compared to 6.58 billion for the entire Australia event a year earlier.
Compared to the equivalent stage during the Men’s T20 World Cup 2022, there has been a staggering 127% increase in video views for the India 2023 event and a phenomenal 314% growth compared to the last edition hosted by England and Wales in 2019.
Fans have flocked to Meta channels to connect with the 2023 CWC, resulting in a massive 4 billion views on Facebook and 2.5 billion views on Instagram. What’s more, Reels have played a significant role, with double the average views of Australia 2022.
As part of their mission to expand the game’s reach, the ICC partnered with Meta for the Super 50 Creator Campaign. This initiative provided creators with exclusive behind-the-scenes access to matches, enabling them to produce content in local languages and styles. The campaign generated over 100 million views, including unique insights from cricket stars like Kagiso Rabada offering tips for using Mumbai’s local trains.
The event has introduced a first-of-its-kind vertical video highlights experience on the ICC website and the Official CWC 2023 app. This innovation has been met with resounding success, with more than 43 million fans visiting both platforms and spending more time than ever exploring the content. Pages per session and average session time have increased by 50% from the previous year, indicating the profound impact of these new features.
In the words of ICC Head of Digital, Finn Bradshaw, “The one day format allows us more time to deeply connect with fans.” With a wealth of opportunities for engagement and exciting experiences still to come, the 2023 CWC promises to provide an unforgettable journey for fans and set the bar even higher for future cricket events.
